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What Became of Social Gaming?

Social gaming emerged some years ago when Facebook introduced games like Zynga Poker and FarmVille. These games attracted many players from different parts of the world. After a while,online casinos started to attract the attention of Kiwi players. For example, Caesars Entertainment and other companies developed versions of some popular games allowing Facebook users to play the games for free. However, the social gaming industry has never grown. Why?

Regulatory Issues

Social sites such as Facebook require new players to accept certain T&Cs and most people accept the Terms without reading. Online game providers are unable to reach the entire social gaming network because of the restrictive rules. Social sites like Facebook are accessible from any location on earth, so they must always check the relevant legislations around the globe.

Clearly, gambling is an intricate legal matter. Countries like Spain and the United Kingdom seek to regulate all gambling activities while other counties are reluctant. Other countries have prohibited all gambling activities. So far, only a few developers like Gamesys have managed to earn real money through social gaming apps. They targeted UK players, which made it possible to adhere to Facebook’s T&Cs. However, the social gaming industry has not grown because of this restricted approach.

Poor Performance

In addition to regulatory issues, there is no adequate demand for social games. Most players enjoy their ordinary online casino gaming experience. Interestingly, they may like the casino’s page on Facebook or follow the casino on Twitter. However, most players don’t what to share their iGaming experiences with other people on social media sites. Perhaps casinos overestimated the need for social media games. Also, Facebook users who love playing online slots may not like the idea of playing for real cash on social media platforms.

Anything Can Happen!

The iGaming industry changes all the time with the introduction of new, ground-breaking games. Social gaming took off a few years ago, but multiplayer and mobile slots have made a significant impact and demonstrated the long-term effects of change.

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