Artificial Intelligence in the Future of Gambling

8/10/2020

Artificial Intelligence entails a cutting-edge technology that can learn and emulate human intelligence to reason, act as well as adapt based on the provided data. More exposure over time enhances machine learning thus improving AI’s performance on the designated function. The casino industry is never left out in matters technology. The industry has been on the forefront in implementing Artificial Intelligence in gaming which has fairly improved user experience. 

The technology is evident in products like Google’s Alpha Zero program that learns by itself how to play games like chess better than any other opponent that has ever faced them, be it computer or human.

In this article, we look at some of the fields that AI has impacted in the gambling industry:

Collecting Data

Casinos mostly depend on gambling activities to collect data from players to calculate future trends. This is made easier by the use of Artificial Intelligence which analyzes and draws insights and conclusions from the collected data. The casinos use the data to know popular games, understand the reasons why the games have begged a following and much more.

Collection of data using AI also lets casinos provide a personalized experience that keeps players returning because they can expect to get what they came for and much better. 

Improving User Experience

User experience is an essential field in the online gambling industry. Land-based casinos do extensive research on what features are most likely to draw gamblers in and make them spend their money. AI could do this for online casinos and could be used to learn the types of games you like to play and customize your homepage to offer a customized personal experience. This minimizes the effort to scroll through hundreds of games to find one of your preferences. 

AI has enhanced user experience through the customer service platform. A complex AI algorithm can handle queries from a number of customers and provide a human-like response. This ensures a swift and quick customer service experience.

Efforts to Curb Cheating 

For quite some time now, NZ casinos have been battling the fraudulent gamblers who try to raise their odds by cheating the system. This has been a major problem in gambling especially for online casinos that have no way to physically observe the players. 

The implementation of AI on online casinos will keep a record of players’ gambling activities which could help call out cheating gamblers. AI analyses the data over time and can detect a fraudulent gambler whose odds are more often than not tipped in their favour.

Conclusion

Most casinos have adapted to new trends that technology has to offer so as to stay relevant in the NZ casino industry. The gambling industry has witnessed a major revolution which continues to evolve thanks to what technology has to offer. 

However, it will still take a little more time before Artificial Intelligence really makes a stamp in the NZ casino industry. More casinos are implementing the technology each day so the gambling industry can expect a big revolution in a few years to come. 

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