LeoVegas Mobile Gaming Group has announced a brand new online casino games development studio, Blue Guru Games. The studio will produce exclusive innovative games for LeoVegas and their partners, with debut releases set for the end of the year. Blue Guru Games joins over 60 developers adding to the vast portfolio at the site. The studio is set to launch over 20 branded titles in the first two years with LeoVegas Megaways and several LeoVegas live Blackjack tables among the releases.
LeoVegas Presents Blue Guru Gaming Studio
LeoVegas completes the launch of the Blue Guru Gaming Studio through their LeoVentures arm. At the same time, the team at Blue Guru Games adds its wealth of experience, bragging 20 years in developing top-notch casino content. Blue Guru Games is another great addition to the market share for LeoVegas Casino, raising brand awareness and engaging players with Leo branded games. LeoVegas strives to control a more significant part of the value chain economically. The company will have an 85% stake in the Blue Guru Games studio, gaining more control over the IP rights to the studio’s content, providing greater flexibility in using characters and games. The new studio adds to LeoVegas’ massive portfolio of investments, including CasinoGrounds, SharedPlay, Pixel.bet, and a recent acquisition of the Sports betting company Expekt.
Statement from the Group CEO of LeoVegas
Gustaf Hagman, the Group CEO of LeoVegas, shares some light on the Blue Guru Games vision in a press release on the LeoVegas Group website. Hagman states that his company has long depended on exclusive games from external providers, but the time has come for LeoVegas to produce its games. The company will draw inspiration from the knowledgeable team LeoVegas to drive innovation and create games that guarantee customers a delightful gaming experience.
Hagman proceeds to state, “We will create games and unique characters that can be used in our marketing which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also offer a new revenue stream over time.”
Our Take on this Casino Deal
The Swedish-based company leads the pack in online casino solutions and is the first company to pass the Google Play approval process. The LeoVegas app is available on Google Play Store to millions of android mobile users in Sweden, Spain, and Denmark. Good times lay ahead for Blue Guru Games that brags a wealth of casino knowledge and experience, which most developers take years to achieve. Blue Guru Games will join an impressive portfolio with 60 other game providers that LeoVegas has under its belt.
The new game studio from the LeoVegas Mobile Gaming Group will boost the company’s competitive edge after selling Authentic Gaming in October 2019. It seems to be a busy year for the LeoVegas Group that completed the migration of the Royal Panda brand to the company’s technical platform. You can expect Blue Guru Games to catapult to new heights despite being a new studio thanks to a backing of a renowned casino lobby, LeoVegas.