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Playtech

Playtech Casino Software Developer

In 1999, entrepreneurs from the software engineering, casino, and multimedia industries came together and founded Playtech in Tartu, Estonia. Since then, Playtech has been a leading provider of high-quality online gaming software. The continual development of quality content and gaming products has contributed to the company’s success over the years. Most seasoned online casino fans have come across some of the greatest online casino games from the developer. Playtech’s catalog of online gaming applications includes video pokies, poker, sports betting, bingo, and live casino games. The company’s product suite can be fully integrated into a complete cross-platform allowing players to access online, mobile, server-based, and broadcast gaming terminals via one account.

Playtech aims to offer the best-of-breed gaming products and services to its partners across all platforms, remove technology barriers for customers, and keep customers at the forefront of innovation. The company is always ready to communicate, listen, and collaborate with its partners including the world’s most famous brands to deliver the best technology. Playtech’s strategy is a combination of various objectives such as supporting organic grown, increasing product and service capabilities, attracting new licensees, improving the quality of earnings, and capitalizing on acquisitions. The developer has 5,000 employees, offices in 17 countries, and 140 global licenses. In addition, Playtech has managed to reach 20 regulated jurisdictions.

Playtech’s Key Events

  • December 31, 1999 – Founded in Tartu, Estonia.
  • 2001 – First casino launch.
  • 2004 – Founded iPoker, the world’s largest poker network.
  • 2006 – Playtech began trading on the London Stock Exchange and acquired poker network provider e-marketing.
  • 2008 – An agreement with the first Italian licensee and William Hill in the UK.
  • 2009 – Playtech entered the regulated Spanish market and acquired Gaming Technology Solutions.
  • 2010 – Playtech launched online gaming with Finnish state operator RAY and acquired Virtue Fusion Ltd.
  • 2014 – Playtech revolutionized the cross-channel gaming experience by showcasing its first multi-channel product Coral Connect, which led to the establishment of Playtech ONE (complete Omni-channel solution).
  • 2015 – Playtech ONE is launched worldwide.
  • 2016 – The number of Coral Connect customers reached 492,000. Playtech also acquired Quickspin and other leading companies.
  • 2017 – Playtech acquired Eyecon, a specialist provider of over 70 online pokies. Also, Playtech announced its multi-year branded games content deal with Warner Bros.

Playtech ONE

Modern-day consumers play in a real-time environment without restrictions. For that reason, Playtech wants players to have a great gaming experience regardless of the content, where they play, and when they play. In addition, the company wants you to play any game on any device using a single account and a single wallet anywhere at any given moment. Playtech ONE solution has made this possible.

Online Casino Portfolio

Playtech boats one of the most extensive casino game portfolios in the online gaming industry. If you love video pokies, you can expect state-of-the-art pokie games with 3D graphics, stunning animations, nice music, thrilling features, and all types of themes. Online pokie fans have access to original content, film-themed titles, premium branded titles and many more. Some of the developer’s most popular online pokies include Age of Gods, Pink Panther 2, Football Rules, Jackpot Giant, Wild Games, Sunset Beach, Sherlock Mystery, Tennis Stars, Beach Life, American Dad, Man of Steel, Superman 2, and Gladiator.

Playtech Wins Awards

  • Gaming Intelligence 2019 Awards – Supplier Innovation Award, Poker Supplier of the Year, and Bingo Supplier of the Year.
  • Romania's Casino Life and Business Awards 2018 – Best Live Studio and Best Technology.
  • Top B2B prize at the 2nd annual Malta iGaming Excellence Awards (MIGEA) 2018.
  • EGR Italy Awards 2018 - Casino Platform Supplier Award.
  • EGR B2B Awards – Poker Software Award and Platform of the Year.
  • Global Gaming Awards 2016 – Best Digital Industry Supplier.
  • 2010 – International Company of the Year.

Responsible Gaming and Regulation

The Playtech team promotes responsible business practices because it’s the right thing to do. One of the developer’s key objectives is to enable safe and responsible gaming while taking the necessary actions to prevent and reduce harmful play. For that reason, Playtech aims to do business and develop products and services that prevent any form of crime resulting from gambling. Also, the developer wants to ensure gambling activities are conducted in a fair and open fashion. Another key area of concern is the safety of vulnerable people including minors who might be exploited or harmed as a result of gambling activity.

In 2017, Playtech acquired BetBuddy, a responsible gambling analytics platform that uses state-of-the-art data mining technology, predictive analytics, and modern research tools to do research on gambling behaviour. BetBuddy uses artificial intelligence technology and machine learning models to deliver accuracy and offer the best solutions. With this technology, Playtech is able to access in-depth intelligence on player risk behaviours and profiles. Consequently, it’s easy to develop the most appropriate measures to protect gamblers.

Playtech does not tolerate any form of corruption, money laundering or bribery. The developer abides by the relevant laws in all markets and has put in place policies, risk assessment procedures, and training to minimise and eliminate integrity risks. The company has partnered with organisations like the Gambling Anti-Money Laundering Group (GAMLG) to address money laundering problems in the industry. Additionally, Playtech advocates for data protection whether you are a customer, client or employee. The company’s ability to protect personal data has made it possible for licensees, customers, clients and employee to trust the developer.

Playtech’s Virtual Sports

Playtech is one of the leading providers of Virtual Sports products with a decent collection of simulated sports that provide a great gaming experience. The developer’s diverse virtual sports portfolio combines the latest top-notch 3D graphics and motion capture technology with a sophisticated Virtual Sports Simulator to provide players with a wide range of Virtual Sports including football, tennis, basketball, and horse racing.

To create highly-realistic graphics and unmatched gaming experience, Playtech works closely with famous professional sports players, commentators, and racing venues. Additionally, the developer takes advantage of high-tech CGI techniques to produce realistic graphics. In line with the company’s Omni-channel strategy, all Virtual Sports products are developed to deliver an amazing player experience across all platforms and through a single account and wallet. Fans of Virtual Sports Betting enjoy a nice user interface for betting on Virtual Sports events. Players can also integrate user accounts and handle transactions.

Sports Betting

If you love sports betting, Playtech promises to offer incredible sports betting solutions thanks to Playtech BGT Sports (PBS). The developer offers leading wagering solutions for today’s sports betting fans in the form of retail, online, and mobile products. The newly established PBS division brings together the company’s sports companies to provide sports betting operators and bookmakers with fully-integrated sports betting solutions. Today, Playtech has managed to revolutionise sportsbooks by offering a seamless experience with the help of its unequalled Omni-channel strategy.

Playtech’s digital products also make betting more entertaining for players and operators can take bets every single day of the year. With the increasing number of internet users and tech-savvy players, betting operators have to find a way to provide remote betting solutions to mobile users. There is an increasing need for mobile sports betting solutions and thus mobile gaming is one of Playtech’s key areas of focus.

Poker

Playtech boasts one of the best Omni-channel poker solutions on the iPoker network. The company’s poker software is compatible with all Playtech products and services. In addition, the unrivalled poker offering is designed for all platforms including Android OS, iOS, Desktop PC, and HTML5 (web and mobile). Also, Playtech poker software can be customised to offer a personalised gaming experience depending on the player’s behaviour and preferences.

When it comes to the actual poker games, players can choose from various categories including Cash Games, Speed Poker Cash Games, Sit n Go games, and Multi-table tournaments. Playtech’s poker variants include Texas Hold’em, 6-Plus Hold’em, Twister, and Wild Twister.

Bingo

Playtech has one of the best Omni-channel bingo games. More than 100 famous operators are powered by the developer and bingo fans can enjoy a seamless gaming experience online or on their favourite mobile devices while using a single wallet and account. Rainbow Riches Bingo is one of the developer’s biggest success stories. This game comes with innovative features that bring lots of fan to bingo enthusiasts.